Posts Tagged ‘location based services’
When Google’s Chairman Eric Schmidt recently spoke to the press about the future of mobile commerce he painted an almost sci-fi picture of the simple process of buying a pair of pants. And much of it links back to location-based services, something we’ve talked about before on this blog.
Location-based services and mobile commerce = Big opportunities
The many uses of GPS technology continues to grow as great minds apply the technology in different ways. Using GPS systems to locate the nearest point of interest is growing in popularity not just from consumers seeking business but businesses broadcasting to consumers who happen to be in the vicinity.
For example, Foursquare has become very popular as a way for businesses to offer discounts to shoppers who visit their store, or ‘check-in’, using the GPS feature on their phone.
Other social media tools, including Google Buzz, Gowalla, Loopt and Twitter, are adding features related to pinpointing a user’s location (geotagging) for people who want to let their friends know where they are. But there’s more to the ‘near me’ technology that just finding your nearest coffee shop or getting reviews on a restaurant you’re standing outside of; it can actually be used to save lives.
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